SLEEPGRAM

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The Brand

Sleepgram is a sleep brand built on a simple promise: hotel quality rest without the luxury markup. Adjustable pillows and premium bedding, sold direct so the money goes into comfort instead of a showroom.

The Scope

Creative DirectionDesign PlanListing ImagesA+ ContentStorefront

The Brief

Sleepgram needed a listing that makes a soft, hard to photograph product feel premium and trustworthy at a glance. The goal was to show what makes the pillow different, adjustable fill and breathable materials, and earn the click and the cart from shoppers who cannot feel it before they buy.

The Process

Lead with the benefit

Opened with a clean hero and one clear promise so shoppers instantly get what Sleepgram is and why it helps them sleep better.

Make comfort visible

Turned soft, intangible features like fill, loft and breathability into simple visuals and infographics, so the comfort reads at a glance on a screen.

One consistent system

Carried the same colors, type and layout across the listing, A+ Content and Storefront, so every touchpoint feels like one calm, trustworthy brand.

Designed mobile first

Built every image to read on a phone first, with type and infographics sized so the key benefits land even on the smallest screen, where most shoppers actually buy.