BRINGINGTHE ARTTO THECARTE-COMMERCEDESIGN SPECIALIST

OSTER PROFESSIONAL

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The Brand

Oster has been in the hair game since 1924, when John Oster started selling hand cranked clippers out of Racine, Wisconsin. A century on, Oster Professional is still the name barbers swear by, and the Classic 76 has been the shop workhorse since 1976. Few tools earn icon status. This one gets oiled, sharpened and handed down.

The Scope

Creative DirectionDesign PlanAmazon Listing ImagesAmazon A+ Content

The Brief

An icon needs a stage, not a sales pitch. Deep navy and warm sand frame the limited edition carbon fiber Classic 76 like the professional tool it is, with vintage style lettering nodding to fifty years of barbershop history. Real cuts handle the proof, clean spec callouts handle the facts, and the A+ and Brand Story keep the same mood running to the last frame.

The Process

01

Heritage in the Palette

Deep navy, warm sand and art deco Classic 76 lettering give the set a classic barbershop feel. It reads premium and timeless before a single spec appears.

02

Product as Hero

The carbon fiber texture gets close ups it deserves, shot large against wood and navy so the limited edition finish does the selling.

03

Specs as Infographics

Wattage, weight, blade and build become clean visual callouts, and the full care kit is laid out piece by piece so pros know exactly what lands in the box.

04

Real Shop Energy

Fades in progress, clippers in working hands. The lifestyle frames put the tool where it belongs, mid haircut, and the A+ carries that energy down the page.

The Results

4.5★

Average customer rating

6,814

Customer ratings

100+

Bought per month

Brand Story

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A+ Content

Oster A+