MEORI WINE CARRIERS

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The Brand

Meori is a Seattle based brand whose name fuses two Japanese words, meian for great idea and origami for folding. That is the whole company in one word. Foldable carriers and organizers that pop open when life gets busy and fold flat when it calms down, loved by people who like their chaos neatly contained, wine included.

The Scope

Creative DirectionDesign PlanAmazon Listing ImagesA+ ContentBrandstoryStorefront

The Brief

Sell a wine carrier without a single broken bottle in sight. Lead with the brand's own lime green and grey, keep the frames airy, and let lifestyle do the heavy lifting, from shopping runs to a case of red on a classic car rack. Then carry one look across the listing, A+, Brand Story and Storefront so the whole page pours as one brand.

The Process

Brand First

Meori already owns a color, so the system leans into it. Lime green panels, soft grey product tones and rounded waves keep every frame unmistakably meori before the logo is even read.

One Idea Per Frame

Capacity, protection, portability, sizes. Each image answers one buyer question with big friendly type and room to breathe, built to read on a phone in a second.

Specs as Infographics

The full lineup becomes a visual menu. Two bottles to twelve, every colorway on display, so shoppers find their size without leaving the image.

Lifestyle That Travels

Wine on a vintage car rack, vineyard toasts, grocery runs. Real moments show the carrier living its best life, and the same energy flows through the A+, Brand Story and Storefront.