BLUEWAVE
Amazon Live ↗The Brand
Blue Wave has spent more than thirty years outfitting backyard pools across the country. It is the brand families reach for when they want pool season to feel easy and safe instead of like a gamble. No gimmicks, no rust, just dependable gear that earns its spot by the deck summer after summer.
The Scope
The Brief
This product shipped with no lifestyle photography, so every poolside scene on the page is an AI image I created and art directed to fit the brand. From there the direction was simple. Lean into Blue Wave's blue and gold, lead with safety, and let clean infographics and shield badges carry the story. Build trust fast, keep it skimmable, and make a plastic staircase look like the obvious upgrade.
The Process
Color & System
Royal blue for trust, sunny gold for warmth, crisp white for the product. Shield badges land early so safety registers before a single word is read.
Layout & Flow
One idea per frame, top to bottom. Hero, problem, solution, proof, then the warranty close. Easy to skim on a phone, hard to argue with.
Specs as Infographics
The boring but important details, made visual. Dimension callouts, the adjustable deck bracket, the anti slip texture and a three step setup that proves it really is this easy.
Lifestyle Imagery
No stock photos existed, so I made them. AI generated and hand art directed scenes of grandparents, kids and the family dog, all tuned to Blue Wave's palette so they feel shot, not synthetic.
The Results
Average customer rating
Customer ratings
Units sold per month
A+ Content
